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5 Ways to Help Twestival Raise $1 Million

Thursday, February 12, 2009 , Posted by Linda at 10:27 AM

Mashable has partnered with Twestival to promote the world’s largest Twitter fundraising drive. Here, New York Twestival co-organizer Paull Young promotes a call to action on the eve of the event.

twestival-logo

Tomorrow, February 12, over 175 cities around the globe will celebrate Twestival and attempt to raise $1 million for innovative non-profit charity:water.

Mashable has covered Twestival in-depth in its role as a media partner but on the eve of the event it’s important to put forward five ways you can help by raising funds to support some of the 1.1 billion people in desperate need of access to clean water:


#1: Attend your local event


The most important way to support Twestival is by buying a ticket to your local event. Amiando will funnel every cent of the ticket price direct to charity:water, who in turn will ensure 100% of the donation reaches well building projects.

With events in over 175 cities anticipating attendance of over 20,000 Twitter users and their friends, you’ve got no excuse not to be there!

The events each have their own organizing team and individual flavor, such as the NYC event which is aiming for over 1000 attendees at a flash Manhattan club joining the charity:water team in grooving along to the deeply cool Eclectic Method. Big or small, every event will feature many old and new friends connecting in person through the power of Twitter.


#2: Donate via TipJoy or charity:water


If you can’t attend a local event, make a donation via Tipjoy or at charity:water’s Twestival page. Better yet, reach out to your network to see if they’ll donate to the cause.

My earlier Twestival post highlighted the NYC Twestival’s ‘20/20/20 Vision’, a call to action to: Donate $20 by attending the event, Raise $20 from your network and to tell 20 people in order to spread the word.

Every $20 donated to charity:water gives one person access to clean water for 20 years. Just updating your Facebook status with a link to the donation page is a valuable piece of support.


#3 Add your name to the Water Cloud – or encourage your favorite Twitter brand to


The beauty of Twestival is the pure innovation coming from over 1000 volunteers supporting the project. As a result of this crowdsourcing new mini-projects such as the ‘Water Cloud‘ are quickly built from the ground up at no cost to the charity effort.

The ‘Water Cloud’ is a tag cloud made up of Twitter user names, with the size of the names reflecting the size of their donation. The top 100 donors will have their names appear on the official Twestival Tshirt.

watercloud

This is a great opportunity for individuals to play a role in raising money for the cause. Have a favorite brand on Twitter? Know an influential Twitterer? Encourage them to make a public donation via the Water Cloud.

For example, my employer, social media agency Converseon, donated $340 today to the Water Cloud by matching the donations of our NYC staff so far – as a result, we’re currently one of the larger names in the cloud.

The Water Cloud is a great opportunity for some of the many brands on Twitter to get on board and get some exposure from Twestival, so Twitter users be sure to send an @ to your favorite corporate brand and ask them to help.


#4 Twestival T-shirt


twestival-t-shirt

A limited edition Twestival T-shirt has been created (again sourced from the crowd) and is on sale for $20 with all profits going to the charity. Every geek loves a funky Twitter shirt, and this could quite possibly be the perfect Valentines Gift for the special Tweetheart in your life.


#5 Twestival.FM


Twestival.fm is a global online music project in association with Twestival aiming to raise an additional $20,000 USD for charity.

twestival-fm

So far tracks have been donated by artists including the likes of Imogen Heap, Bloc Party, Mystery Jets and Ben Westbeech. All the donated tracks are available to stream or download for free at Twestival.fm up to 19 February – with a simple request that listeners make a voluntary donation to help the cause.

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