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Workers in the media industry face either an intoxicating future or one filled with doom because of Apple's Final Cut software and unifying digitisation removing layers of complexity from their work. That's the theme coming out of a tapeless media summit in held last week in London's Soho, a centre for media production and post-production work.

That tape's time is passing was the starting point. Cameras which used to record to a tape cartridge in the camera body now record to flash cards. This is good in that video transfer from the camera is faster but bad because the flash card is not an archive medium, whereas tape is, albeit one slagged off at the seminar. The troubles with tape archives are that tapes decay and get damaged. They get stored in a vault somewhere, making them hard to get at, and the cataloguing of what's on the tape is pretty rudimentary and not necessarily high-standard.

The media tape vault is a place old clips are sent to die through lack of use, an offline video cemetery when what's needed is an old clip online reference vault.

As the cost of video-editing equipment has come down and the capabilities of commodity server-based software, such as Apple's Final Cut Pro, have increased layers of complex older technology, with machines costing hundreds of thousands, even millions of pounds, being rendered redundant. The people in the industry whose work and skills are based on this equipment face job destruction. They might as well be working in analogue camera film developing and printing. Just as digitisation swept away those jobs and trades so the same is happening in video production and editing.

With software like Final Cut, the video editing server is becoming the single window through which video editors do their work, using plug-ins to Final Cut such as Motion, where necessary. When constructing a video obituary of a rock star they don't want to have to send a runner to a tape vault somewhere. It takes too long, it's uncertain what they'll find and the tapes may not actually be properly readable when brought back to the editing suite.